Entries by Jay York

The Pursuit of Perception: The New Dimension of Personalization

Marketers: if you have not already reread your copy of Aldous Huxley’s, The Doors of Perception, now is the time. The trend of using planted-based psychedelics– that is, mushrooms – is once again a desired experience. That 1960’s “turned on, tuned in” experience of opening one’s inner doors to greater personal perceptiveness and universal understanding […]

Worn is Wonderful: The Future of Shopping

Online apparel resale is a robust category. Online apparel resale is the ability to sell and buy pre-worn clothing that is in good condition. It is also the experience of seeking and finding unique items that make a personal statement.  Most research indicates that the desire to shop online apparel resale is most popular among […]

Amazon’s Opportunity to Transform Department Stores

Recent reporting from The Wall Street Journal indicates that Amazon is considering opening a few department stores in Ohio and California. One of the key reasons for the decline of department stores is now opening department stores. The online mega-department store is investing in building physical department stores. Amazon is about to leverage its retailing […]

Changing Minds with Safe Freedom

We have a situation.  Many Americans refuse Covid-19 vaccines that will save their lives and the lives of others. Institutional pleas have failed to persuade these vaccine deniers. Scientific data are not working. Public health advertising is not making headway. Even seeing is not believing. According to reporting, not even the Delta-variant-near-death experience of her […]

Beyond Meat, Impossible Foods, and the Need for Brand Promise

In its recent earnings call, Beyond Meat, the brand of plant-based burgers, “meatballs”, “ground beef” and sausages, announced that its third-quarter sales forecast would be somewhat gloomy. Executives reported lower revenues suggesting that the company’s success might be cooling off the grill. Beyond Meat reported that its guarded outlook is due to “… losses of […]

Coronavirus and the Death Of Silo Management

If you spend any time talking about or reading about working from home, you may have noticed the focus tends to be on managing in the new hybrid workplace. Companies are contemplating different workplace scenarios. The office as we knew it will most probably change. There is something else that has changed as well.   […]

Relevant Differentiation Will Win The Streaming Wars

Streaming entertainment is a crowded, competitive category. Cabin fever and closed movie theaters helped exponentially grow the streaming entertainment business. It is about to undergo yet another alteration. Welcome to the new year of content cull. To satisfy our growing need for in-home entertainment, Covid-19 opened the door to intense showbiz competition beyond what cable […]


In 1994, when Jim Collins and Jerry I. Porras wrote Built to Last, they were referring to Visionary Habits of Successful Companies. Their highly influential book focused on the results of a six-year research project into what makes enduringly great companies. Their stated goals were: “to identify underlying characteristics are common to highly visionary companies” and “to […]

Larry Light Guides Marketers Into 2021

2020 was a year of tumultuous changes for consumers and marketers alike. Larry Light uses his column in Forbes CMO Network to be a beacon of light for marketers heading into 2021. 2021: The Year Of The Package Along with the increase in bags, bottles boxes of takeout and deliveries the focus on sustainable packaging […]

Larry Light in Forbes CMO Network

Larry Light shares insights to help be a beacon of light for brands struggling in a ever changing world dominated by a global pandemic. Read some of his latest pieces now by clicking on the titles below! Retail’s New Approach To Saving Retail: Store-As-Showcase Retailers see small-format stores as the future of retail. Target led […]