Jay York is a Web Designer, Logo Designer, and SEO Strategist in Tampa
We have a situation. Many Americans refuse Covid-19 vaccines that will save their lives and the lives of others. Institutional pleas have failed to persuade these vaccine deniers. Scientific data are not working. Public health advertising is not making headway. Even seeing is not believing. According to reporting, not even the Delta-variant-near-death experience of her […]
In its recent earnings call, Beyond Meat, the brand of plant-based burgers, “meatballs”, “ground beef” and sausages, announced that its third-quarter sales forecast would be somewhat gloomy. Executives reported lower revenues suggesting that the company’s success might be cooling off the grill. Beyond Meat reported that its guarded outlook is due to “… losses of […]
If you spend any time talking about or reading about working from home, you may have noticed the focus tends to be on managing in the new hybrid workplace. Companies are contemplating different workplace scenarios. The office as we knew it will most probably change. There is something else that has changed as well. […]
Streaming entertainment is a crowded, competitive category. Cabin fever and closed movie theaters helped exponentially grow the streaming entertainment business. It is about to undergo yet another alteration. Welcome to the new year of content cull. To satisfy our growing need for in-home entertainment, Covid-19 opened the door to intense showbiz competition beyond what cable […]
In 1994, when Jim Collins and Jerry I. Porras wrote Built to Last, they were referring to Visionary Habits of Successful Companies. Their highly influential book focused on the results of a six-year research project into what makes enduringly great companies. Their stated goals were: “to identify underlying characteristics are common to highly visionary companies” and “to […]
2020 was a year of tumultuous changes for consumers and marketers alike. Larry Light uses his column in Forbes CMO Network to be a beacon of light for marketers heading into 2021. 2021: The Year Of The Package Along with the increase in bags, bottles boxes of takeout and deliveries the focus on sustainable packaging […]
Larry Light shares insights to help be a beacon of light for brands struggling in a ever changing world dominated by a global pandemic. Read some of his latest pieces now by clicking on the titles below! Retail’s New Approach To Saving Retail: Store-As-Showcase Retailers see small-format stores as the future of retail. Target led […]
Take These Actions Now Or Lose Your New Customers Post-Pandemic Packaged goods food companies are performing beyond expectations. Will this sales lift last into the future? For enduring profitable growth, brands must not only build their quantity of sales but the quality of their sales. Here are four actions to help the fortunate sales lift […]
Arcature CEO Larry Light has recognized some serious implications resulting from the global pandemic and its impact on consumers, from how they work, eat, live and think. Brands, some of which are too big to react effectively, are struggling to keep up with these societal changes. Read some of Larry’s latest pieces in Forbes on […]
Larry Light sheds light on interesting marketing and branding news in his Forbes column on a weekly basis. Below is a roundup of some of his latest insights. Read them now! https://www.forbes.com/sites/larrylight/2020/08/31/old-is-new-erewhon-the-whole-earth-catalog-loop-and-blueland/#1a13769571e9″ target=”_blank”>Old Is New: Erewhon, The Whole Earth Catalog, Loop And Blueland In 1966, a year before the Summer of Love and two years […]
(561) 665-8270
info@arcature.com