2020 was a year of tumultuous changes for consumers and marketers alike. Larry Light uses his column in Forbes CMO Network to be a beacon of light for marketers heading into 2021.
Along with the increase in bags, bottles boxes of takeout and deliveries the focus on sustainable packaging will also increase. Many companies are rethinking packaging. Many enterprises see the writing on the wall. There is too much plastic and non-sustainable packaging on our planet.
What should we do to succeed in 2021? The lessons of Motown are great source of good advice. As martha and the Vandellas tell us there is nowhere to run. There is no place to hide. Information has a life of its own. Be open and transparent.
Well-managed brand extensions strengthen brands. Panera Grocery is a new brand extension. Panera also introduced another new brand extension. Panera at Home, a packaged retail product line. The common promise behind the Panera brand is making good, clean eating available to all.
Brands do not have to follow a natural lifecycle. Brands can and do live forever. Unfortunately, Reebok, once a great brand of the 1970s and 1980s is about to be an orphan. The Reebok brand is not dead. It can be revitalized, if properly managed.
The value of an MBA education has deteriorated over time. Mr. Musk criticized MBA programs for limiting an individual’s ability to think creatively. Many deans immediately defended their programs. Here are five actions to make MBA education relevant in today’s world.