https://77n3a7.p3cdn1.secureserver.net/wp-content/uploads/2019/07/Screen-Shot-2019-07-30-at-10.51.52-AM.png?time=1686008326 636 1580 Jay York https://77n3a7.p3cdn1.secureserver.net/wp-content/uploads/2023/03/Arcature-2.png Jay York2019-07-17 14:52:502020-12-01 19:10:21Larry Light asks “Is This Your Grandfather’s Harley-Davidson?” in Forbes.com
Larry Light asks “Is This Your Grandfather’s Harley-Davidson?” in Forbes.com
Has Harley-Davidson met its Oldsmobile moment? The venerable motorcycle brand faces the deleterious consequences of demography. On the one hand, Harley continues to be reliant on the defining mood, spirit and discretionary spending of Baby Boomers (think Marlon Brando’s outlaw motorcycle 1953 film, The Wild Ones, Jack Nicholson and Dennis Hopper in the 1969 film Easy Rider, and the hauntingly sad Rolling Stones Altamont concert). Today, many Baby Boomers are aging out of the motorcycle lifestyle.Is This Your Grandfather’s Harley-Davidson? Forbes.com
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