Hosted by legendary brand experts Larry Light and Joan Kiddon, Futureproof Brands is a podcast for marketers and C-suite professionals.
With expertise derived from years of global experience on the client side, at ad agencies and as consultants, their provocative insights on current brand news provide authoritative, mini-case histories analyzing brand-building strategies that educate, engage and entertain.
Futureproofing is not foolproof, but an integral step in generating enduring profitable growth. Brands cannot forecast the future. Brands must create a future in which they will win
Brand Bust: Navigating the Twelve Tendencies for Trouble in Brands
We delve into the detrimental tendencies that entrap brand-businesses in downward spirals. In this episode, we explore the Twelve Tendencies for Trouble, uncovering how behaviors like the arrogance of success, complacency, and a focus on pleasing analysts over customers can significantly impact brands.
Through real-world examples from Kellogg's, Meta, and others, we highlight the dangers of neglecting innovation, losing focus on core customers, and reverting to outdated strategies. Emphasizing the importance of a ”Plan to Win” and a balanced brand-business scorecard, we share insights on avoiding these pitfalls and sustaining enduring profitable growth.
Recognizing and evading these twelve trouble tendencies is critical for securing your brand's longevity in an ever-evolving market. Join us in navigating these challenges for a futureproof brand. Thank you for tuning in.