Of course, a brand needs to have a bulls-eye target group. But, there are other core customers whose needs and occasions also need to be satisfied. The goal must be to maintain established core customers while generating new core customers.
https://arcature.com/wp-content/uploads/2024/07/nathan-dumlao-VO3iHIsGjUk-unsplash-scaled.jpg17072560arcaturehttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngarcature2024-07-22 13:39:022024-07-22 13:39:03The Age of Harley-Davidson
Just as Dior defined a new luxury couture in post-war France in the late 1940s, all luxury brands must start redefining what it means to be a luxury brand today. Does luxury extend to the way in which a product is manufactured? Does the luxury brand’s provenance and promise extend to how the luxury brand is made?
Danone and Nestlé are reviewing their strategies so each company can cater to users of weight loss drugs. Instead of seeing this new food revolution of new GLP-1 offerings as crass, observers and critics should understand that brands can live forever but only if properly managed.
There is a powerful conflict raging in brand management. This conflict reflects how brands define customer service. The conflict is a paradox that most brands have not yet solved: it is the paradox of DIM vs. DIFM: Do-It-Myself vs. Do-It-For-Me. At its heart, the DIM vs. DIFM paradox is about customer control. Technology, apps, mobility, […]
https://arcature.com/wp-content/uploads/2024/07/CVS-scaled.jpg15992560arcaturehttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngarcature2024-07-01 14:13:422024-07-01 14:13:43CVS and the Paradox of Do-It-Myself Vs. Do-It-For-Me
Value. KFC, Wendy’s, Jack in the Box, Arby’s, McDonald’s, Burger King are all offering value meals. Even Starbucks is offering ‘Pairing Menus,” a euphemism for value meal along with steep promotions on coffee drinks. Here is the problem. Value is more than price per offering. Value is not on the menu board. Price is on […]
https://arcature.com/wp-content/uploads/2024/06/pexels-foodie-factor-162291-551991-scaled.jpg17062560Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2024-06-24 09:39:002024-06-24 13:49:12Value Meals And The Decline of Brand Experience
Whatever your opinion of private equity companies, their potential for financial engineering when taking over a company or their forcing of operational and managerial changes, the Elliot Investment Management letter and presentation to the Southwest Airlines’ Board of Directors is insightful. However, as Forbes points out, all of Elliot Investment Management’s ideas are about “extracting […]
https://arcature.com/wp-content/uploads/2024/06/nick-morales-ZMDEjIF5JJY-unsplash-scaled.jpg25602560Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2024-06-17 09:57:002024-06-17 15:08:04Southwest Airlines Tendencies for Trouble And Elliot Investment Management’s Plan
What do McDonald’s, Target, Walgreen’s, McCormack, Applebee’s, Campbell’s, Kellogg’s and other national brands have in common today? Each is having a comeuppance. This is long overdue. Consumers are saying “no” to over-priced brands and for good reason. There is increased pushback from customers who have just had it with continual price hikes. Brands such as […]
https://arcature.com/wp-content/uploads/2024/06/rupixen-Q59HmzK38eQ-unsplash-scaled.jpg17072560Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2024-06-10 08:52:002024-06-10 14:33:29The Arrogance of Brands Finally Meets The Perils of Purchaser Pushback
What has happened to quality? This is no trivial question. When you think about all the quality issues plaguing products and service, you recognize how shocking is the current state of quality. Brand-businesses need a new quality revolution. Think about the state of quality: Of course, there is Boeing. Which is a horrible situation. But, […]
https://arcature.com/wp-content/uploads/2024/06/christina-telep-IS6CslWJrjY-unsplash-scaled.jpg17072560Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2024-06-03 09:24:002024-06-03 13:30:36The Toyota Way? Brand-Businesses Need A New Quality Revolution
Beyond Meat, the plant-based protein alternative, just concluded its Quarter 1 2024 earnings call. Creator and CEO Ethan Brown spent a good portion of the call explaining the rationale behind the brand’s new strategy. From observations, strategically Beyond Meat never really focused on its brand promise. Customers never really understood what was relevant and differentiating […]
After Starbucks recent second quarter 2024 earnings call, founder and past three-time CEO Howard Schultz posted comments about his hand-picked successor’s strategy. Mr. Schultz reacted to statements made to analysts by Starbucks’ CEO, Laxman Narasimhan and CFO, Rachel Ruggeri, where both executives described Starbucks’ “underperformance.” Mr. Narasimhan and Ms. Ruggeri also handled analyst questions with […]
https://arcature.com/wp-content/uploads/2024/05/pexels-enginakyurt-1437318-scaled.jpg17082560Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2024-05-20 13:27:372024-05-20 13:27:38Starbucks And The Third Place
The Age of Harley-Davidson
/in Articles /by arcatureOf course, a brand needs to have a bulls-eye target group. But, there are other core customers whose needs and occasions also need to be satisfied. The goal must be to maintain established core customers while generating new core customers.
Dior’s Dilemma And Anorexia Industriosa
/in Articles /by arcatureJust as Dior defined a new luxury couture in post-war France in the late 1940s, all luxury brands must start redefining what it means to be a luxury brand today. Does luxury extend to the way in which a product is manufactured? Does the luxury brand’s provenance and promise extend to how the luxury brand is made?
Danone, Nestlé And America’s Changed Eating Habits
/in Articles /by arcatureDanone and Nestlé are reviewing their strategies so each company can cater to users of weight loss drugs. Instead of seeing this new food revolution of new GLP-1 offerings as crass, observers and critics should understand that brands can live forever but only if properly managed.
CVS and the Paradox of Do-It-Myself Vs. Do-It-For-Me
/in Articles /by arcatureThere is a powerful conflict raging in brand management. This conflict reflects how brands define customer service. The conflict is a paradox that most brands have not yet solved: it is the paradox of DIM vs. DIFM: Do-It-Myself vs. Do-It-For-Me. At its heart, the DIM vs. DIFM paradox is about customer control. Technology, apps, mobility, […]
Value Meals And The Decline of Brand Experience
/in Articles /by Jay YorkValue. KFC, Wendy’s, Jack in the Box, Arby’s, McDonald’s, Burger King are all offering value meals. Even Starbucks is offering ‘Pairing Menus,” a euphemism for value meal along with steep promotions on coffee drinks. Here is the problem. Value is more than price per offering. Value is not on the menu board. Price is on […]
Southwest Airlines Tendencies for Trouble And Elliot Investment Management’s Plan
/in Articles /by Jay YorkWhatever your opinion of private equity companies, their potential for financial engineering when taking over a company or their forcing of operational and managerial changes, the Elliot Investment Management letter and presentation to the Southwest Airlines’ Board of Directors is insightful. However, as Forbes points out, all of Elliot Investment Management’s ideas are about “extracting […]
The Arrogance of Brands Finally Meets The Perils of Purchaser Pushback
/in Articles /by Jay YorkWhat do McDonald’s, Target, Walgreen’s, McCormack, Applebee’s, Campbell’s, Kellogg’s and other national brands have in common today? Each is having a comeuppance. This is long overdue. Consumers are saying “no” to over-priced brands and for good reason. There is increased pushback from customers who have just had it with continual price hikes. Brands such as […]
The Toyota Way? Brand-Businesses Need A New Quality Revolution
/in Articles /by Jay YorkWhat has happened to quality? This is no trivial question. When you think about all the quality issues plaguing products and service, you recognize how shocking is the current state of quality. Brand-businesses need a new quality revolution. Think about the state of quality: Of course, there is Boeing. Which is a horrible situation. But, […]
Beyond Meat Tries Again
/in Articles /by Jay YorkBeyond Meat, the plant-based protein alternative, just concluded its Quarter 1 2024 earnings call. Creator and CEO Ethan Brown spent a good portion of the call explaining the rationale behind the brand’s new strategy. From observations, strategically Beyond Meat never really focused on its brand promise. Customers never really understood what was relevant and differentiating […]
Starbucks And The Third Place
/in Articles /by Jay YorkAfter Starbucks recent second quarter 2024 earnings call, founder and past three-time CEO Howard Schultz posted comments about his hand-picked successor’s strategy. Mr. Schultz reacted to statements made to analysts by Starbucks’ CEO, Laxman Narasimhan and CFO, Rachel Ruggeri, where both executives described Starbucks’ “underperformance.” Mr. Narasimhan and Ms. Ruggeri also handled analyst questions with […]