Another crisis at Peloton. CEO Barry McCarthy is suddenly gone. Possibly, the strategy Mr. McCarthy created, to apparently turn Peloton into Netflix, is gone with him. Mr. McCarthy was seen as a technology business pro, someone who had experience in lower-price, subscription-based businesses like Netflix. But, anyone who follows Netflix knows that the streaming subscription […]
https://arcature.com/wp-content/uploads/2024/05/andrew-valdivia-AB7TcT_GVU0-unsplash-scaled.jpg25601707Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2024-05-13 09:32:002024-05-13 13:37:58Peloton Is Not Netflix
Recent data show that US fertility rates are dropping. US women are giving birth “at record low rates,” according to the CDC. Demographers’ current concern is the “replacement rate.” Replacement rate is the total fertility rate at which women give birth to enough babies to sustain population levels – that is, replace a generation. Replacement […]
https://arcature.com/wp-content/uploads/2024/05/nathan-dumlao-KeiQeZJLmus-unsplash-scaled.jpg25601707Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2024-05-06 09:16:002024-05-06 13:23:00Huggies, Pampers And The Demographics That Matter
Nike has seen better times, according to The Wall Street Journal. Many recent strategic choices have not worked to Nike’s benefit. Part of Nike’s current problematic situation is that Nike violated some critical brand-business building principles. Sure, there were extenuating circumstances as a result of Covid-19. But, the pandemic and the way in which customers […]
Brands do not always survive financial engineering. Sears is an example. Bed Bath & Beyond is another. Toys R’Us is still struggling after a bankruptcy and collapse. Quiznos survived bankruptcy but is a small shadow of its former self. Some brands are lucky. Some brands manage to slog through numerous mergers, spinoffs and sales to […]
https://arcature.com/wp-content/uploads/2024/04/anton-ahlberg-jg7kJuYtOb0-unsplash-scaled.jpg25602560Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2024-04-22 09:33:002024-04-22 13:45:47Red Lobster May Be Washed Away
If you thought pricing was a sleepy part of your brand-business strategy, time to wake up. Pricing strategy is front-and-center in today’s marketing. Pricing strategy is incredibly, economically impactful. Pricing strategy changes the way customers perceive brand value. Continuous price hikes, reference pricing, price indifference point are altering customer-perceived trust and value. Add dynamic pricing […]
https://arcature.com/wp-content/uploads/2024/04/siyuan-lin-T7WNNI-dxrc-unsplash-scaled.jpg25601920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2024-04-15 09:51:002024-04-15 15:30:48Smoothing Out Demand, Wendy’s, Dynamic Pricing And The Price-Beleaguered Customer
Barron’s, the financial weekly, is suggesting that investors take a long look at convenience stores. Apparently, convenience stores, such as WaWa and Casey’s and others, have captured the attention and wallets of customers. With fresh, hand-crafted foods, beverages, other merchandise and, according to Buc-ee’s, “the cleanest restrooms in America,” convenience stores are fast-becoming go-to places […]
Lately, there has been a lot of hand-wringing over the sales of EVs. EVs are not generating as much interest as expected. US automotive giants, except for Tesla, have backtracked on their EV plans, even going so far as to say that hybrids may in their futures, just like Toyota. Mercedes is pulling back, too. […]
https://arcature.com/wp-content/uploads/2024/04/pexels-kindel-media-9800007-scaled.jpg25601920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2024-04-01 09:59:002024-04-02 15:27:32If Only EV Makers and Policy Makers Had Asked About Problems
There are many reasons why Americans do not feel positive about the economy. Even though we read and hear that inflation is easing, many Americans do not feel secure and financially stable. A significant portion of Americans are being left behind. One reason for the bummed-out view of the economy is the continual price hikes […]
https://arcature.com/wp-content/uploads/2024/03/pexels-dziana-hasanbekava-7063765-scaled.jpg25601710Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2024-03-25 14:27:032024-03-25 14:27:04Brand-Businesses Must Shoulder Blame For The Gloomy Perceptions of the Economy
Ever since Amazon purchased Whole Foods in 2017, observers, pundits, analysts, investors and the curious have wondered how Amazon would shake up the grocery business. At the time of the purchase, astute commentators opined that Amazon would treat Whole Foods as a laboratory for new grocery and retail ideas. These commentators were not wrong. Amazon […]
Consumers face rising prices from many favorite brands. Insurance costs, fast food costs, transportation costs and the cost of stamps have all increased. The pushback from rising prices is now seriously affecting package goods, especially grocery-purchased brands. Package goods volumes are declining. Consumers are finding all sorts of work-arounds by which to manage their stressed […]
https://arcature.com/wp-content/uploads/2024/03/laura-chouette-0t8mw38bagY-unsplash-scaled.jpg15772560Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2024-03-11 09:51:002024-03-11 14:56:06Chanel, Prada, Hermès: Maintaining Exclusivity in a World of Ubiquitous Availability
Peloton Is Not Netflix
/in Articles /by Jay YorkAnother crisis at Peloton. CEO Barry McCarthy is suddenly gone. Possibly, the strategy Mr. McCarthy created, to apparently turn Peloton into Netflix, is gone with him. Mr. McCarthy was seen as a technology business pro, someone who had experience in lower-price, subscription-based businesses like Netflix. But, anyone who follows Netflix knows that the streaming subscription […]
Huggies, Pampers And The Demographics That Matter
/in Articles /by Jay YorkRecent data show that US fertility rates are dropping. US women are giving birth “at record low rates,” according to the CDC. Demographers’ current concern is the “replacement rate.” Replacement rate is the total fertility rate at which women give birth to enough babies to sustain population levels – that is, replace a generation. Replacement […]
Nike: Five “Don’t Do” Behaviors To Avoid
/in Articles /by Jay YorkNike has seen better times, according to The Wall Street Journal. Many recent strategic choices have not worked to Nike’s benefit. Part of Nike’s current problematic situation is that Nike violated some critical brand-business building principles. Sure, there were extenuating circumstances as a result of Covid-19. But, the pandemic and the way in which customers […]
Red Lobster May Be Washed Away
/in Articles /by Jay YorkBrands do not always survive financial engineering. Sears is an example. Bed Bath & Beyond is another. Toys R’Us is still struggling after a bankruptcy and collapse. Quiznos survived bankruptcy but is a small shadow of its former self. Some brands are lucky. Some brands manage to slog through numerous mergers, spinoffs and sales to […]
Smoothing Out Demand, Wendy’s, Dynamic Pricing And The Price-Beleaguered Customer
/in Articles /by Jay YorkIf you thought pricing was a sleepy part of your brand-business strategy, time to wake up. Pricing strategy is front-and-center in today’s marketing. Pricing strategy is incredibly, economically impactful. Pricing strategy changes the way customers perceive brand value. Continuous price hikes, reference pricing, price indifference point are altering customer-perceived trust and value. Add dynamic pricing […]
Wawa, Casey’s, 7-Eleven, Buc-ee’s Convenience Stores Win With Trustworthy Brand-Business Value
/in Articles /by Jay YorkBarron’s, the financial weekly, is suggesting that investors take a long look at convenience stores. Apparently, convenience stores, such as WaWa and Casey’s and others, have captured the attention and wallets of customers. With fresh, hand-crafted foods, beverages, other merchandise and, according to Buc-ee’s, “the cleanest restrooms in America,” convenience stores are fast-becoming go-to places […]
If Only EV Makers and Policy Makers Had Asked About Problems
/in Articles /by Jay YorkLately, there has been a lot of hand-wringing over the sales of EVs. EVs are not generating as much interest as expected. US automotive giants, except for Tesla, have backtracked on their EV plans, even going so far as to say that hybrids may in their futures, just like Toyota. Mercedes is pulling back, too. […]
Brand-Businesses Must Shoulder Blame For The Gloomy Perceptions of the Economy
/in Articles /by Jay YorkThere are many reasons why Americans do not feel positive about the economy. Even though we read and hear that inflation is easing, many Americans do not feel secure and financially stable. A significant portion of Americans are being left behind. One reason for the bummed-out view of the economy is the continual price hikes […]
Whole Foods Daily Shop May Be Amazon’s Winning Grocery Concept
/in Articles /by Jay YorkEver since Amazon purchased Whole Foods in 2017, observers, pundits, analysts, investors and the curious have wondered how Amazon would shake up the grocery business. At the time of the purchase, astute commentators opined that Amazon would treat Whole Foods as a laboratory for new grocery and retail ideas. These commentators were not wrong. Amazon […]
Chanel, Prada, Hermès: Maintaining Exclusivity in a World of Ubiquitous Availability
/in Articles /by Jay YorkConsumers face rising prices from many favorite brands. Insurance costs, fast food costs, transportation costs and the cost of stamps have all increased. The pushback from rising prices is now seriously affecting package goods, especially grocery-purchased brands. Package goods volumes are declining. Consumers are finding all sorts of work-arounds by which to manage their stressed […]