Value Meals And The Decline of Brand Experience
Value. KFC, Wendy’s, Jack in the Box, Arby’s, McDonald’s, Burger King are all offering value meals. Even Starbucks is offering ‘Pairing Menus,” a euphemism for value meal along with steep promotions on coffee drinks. Here is the problem. Value is more than price per offering. Value is not on the menu board. Price is on […]