The hotel industry uses a segmentation designed by consultancy STR that is all about price, service and amenities. This segmentation uses language that most humans would find bizarre when thinking about their hotel stay. No matter how many consultants provide insight to hotel groups, the default is always price, service and amenities. The STR hotel […]
https://arcature.com/wp-content/uploads/2023/06/visualsofdana-T5pL6ciEn-I-unsplash.jpg12801920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2023-06-20 16:15:342023-06-20 16:15:35Ian Schrager May Be (Thankfully) Transforming Hotel Segmentation With His Public Brand
There is turmoil at CNN. What should have been an internal situation is a never-ending series of headlines. Reading about the problems surrounding actions by former CEO Chris Licht due to his “perceived missteps” and his candid commentary in The Atlantic is unfortunate. It brings front and center instability at CNN. CNN employees are distraught […]
Several years ago, Restaurant News, an industry trade press, told us that the latest, greatest new trend in restaurants was Mediterranean food. From Italian to Greek, to Turkish to Lebanese food, Mediterranean restaurants were the next big thing on the radar. Not all of these concepts took off. There was a lot of overlap in […]
https://arcature.com/wp-content/uploads/2023/06/pj-gal-szabo-UMgU0UG3RxY-unsplash-scaled.jpg25601707Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2023-06-05 13:15:272023-06-05 13:15:28Taco Bell and Chipotle Know That Relevant Differentiation is Essential
There have been many pioneers in the cosmetic industry. Just to name a few, Lawrence and Joan Gelb of Clairol made hair coloring something acceptable rather than declassé. Max Factor created pancake makeup becoming the go-to authority for the burgeoning Hollywood film industry. And, then, there was Elizabeth Arden who believed women should learn how […]
https://arcature.com/wp-content/uploads/2023/05/peter-kalonji-LH74lRYvBY4-unsplash-scaled.jpg25601707Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2023-05-22 13:14:462023-05-22 13:14:47Elizabeth Arden Stakes Its Future on Its Past Provenance
Wayfair CEO Niraj S. Shah recently told analysts that the Wayfair brand-business – home furnishings and décor – is “… clearly demonstrating that the Wayfair model is inherently profitable and that there is considerable opportunity in front of us to rapidly drive further margin expansion, while investing for future growth.“ About Wayfair’s progress on its […]
On May 1, 2023, Sprouts Farmers Market reported very positive news during its earnings call. The Wall Street Journal’s Market Report indicated that Sprouts’ first quarter earnings rose 24%. Sprouts’ CEO Jack Sinclair told analysts, “We are pleased with our first quarter; we believe our long-term growth strategy is gaining traction and driving positive performance. […]
https://arcature.com/wp-content/uploads/2023/05/nrd-D6Tu_L3chLE-unsplash.jpg14401920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2023-05-08 12:57:382023-05-08 12:59:01Sprouts Farmers Market has a Plan to Win
We may soon have a world without Tupperware. Recently, there have been numerous doom-laden reports on the sad situation for this iconic American brand-business. In fact, a brief Nexis search of Tupperware-demise articles for the past week alone turned up 13 pages of commentary. Pundits and analysts identified the many reasons for Tupperware’s dire straits. […]
https://arcature.com/wp-content/uploads/2023/05/jorge-franganillo-E0-pt-C9UwY-unsplash.jpg11521920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2023-05-01 13:57:002023-05-01 13:57:01Tupperware: Trapped in Tendencies for Trouble
Netflix just reported its half year earnings to analysts. Wall Street’s reactions were typical. After the initial knee jerk punishing of Netflix’s stock because Netflix did not capture enough subscribers, Wall Street, its analysts and media talking-heads focused on Netflix’ positive news regarding operating margins, free cash flow and operating profits. Either way, Wall Street, […]
https://arcature.com/wp-content/uploads/2023/04/thibault-penin-AWOl7qqsffM-unsplash.jpg12821920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2023-04-24 15:12:172023-04-24 15:12:18Netflix Needs to Be Bigger, Better, Stronger To Have Both Quality of Growth and Quantity of Growth
Problem Detection is one of marketing’s most effective strategies. Profitably solving and satisfying customer problems is the aim of marketing. So, marketers tend to focus problem detection on customers. But, as brand-business’ know, having motivated, committed, proud and loyal employees is a most critical factor in brand-business success. Recent research from Deloitte, the global services […]
https://arcature.com/wp-content/uploads/2023/04/paul-hanaoka-D-qq7W751vs-unsplash.jpg12801920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2023-04-17 13:16:562023-04-17 13:16:57Uber’s Undercover Problem Detection Study
For retailers, Covid-19 did a lot more than create supply chain disruptions causing huge inventories of unwanted items and changes in customer behaviors. Retailers put innovation on the back burner. According to The Wall Street Journal, retail brand-businesses “paused” innovation for the past three years. A playing-it-safe strategy was adopted by multiple retail establishments. Best […]
https://arcature.com/wp-content/uploads/2023/04/tai-jyun-chang-IVKX_KrJf7g-unsplash.jpg12801920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2023-04-10 13:13:332023-04-12 13:52:12Claire’s Pierced The Boredom Barrier With Global Innovation
Ian Schrager May Be (Thankfully) Transforming Hotel Segmentation With His Public Brand
/in Articles /by Jay YorkThe hotel industry uses a segmentation designed by consultancy STR that is all about price, service and amenities. This segmentation uses language that most humans would find bizarre when thinking about their hotel stay. No matter how many consultants provide insight to hotel groups, the default is always price, service and amenities. The STR hotel […]
Trust Busting At CNN: CNN’s Public, Acrimonious Internal Volatility May Damage Its Brand
/in Articles /by Jay YorkThere is turmoil at CNN. What should have been an internal situation is a never-ending series of headlines. Reading about the problems surrounding actions by former CEO Chris Licht due to his “perceived missteps” and his candid commentary in The Atlantic is unfortunate. It brings front and center instability at CNN. CNN employees are distraught […]
Taco Bell and Chipotle Know That Relevant Differentiation is Essential
/in Articles, Uncategorized /by Jay YorkSeveral years ago, Restaurant News, an industry trade press, told us that the latest, greatest new trend in restaurants was Mediterranean food. From Italian to Greek, to Turkish to Lebanese food, Mediterranean restaurants were the next big thing on the radar. Not all of these concepts took off. There was a lot of overlap in […]
Elizabeth Arden Stakes Its Future on Its Past Provenance
/in Articles /by Jay YorkThere have been many pioneers in the cosmetic industry. Just to name a few, Lawrence and Joan Gelb of Clairol made hair coloring something acceptable rather than declassé. Max Factor created pancake makeup becoming the go-to authority for the burgeoning Hollywood film industry. And, then, there was Elizabeth Arden who believed women should learn how […]
Wayfair And Leadership Marketing
/in Articles /by Jay YorkWayfair CEO Niraj S. Shah recently told analysts that the Wayfair brand-business – home furnishings and décor – is “… clearly demonstrating that the Wayfair model is inherently profitable and that there is considerable opportunity in front of us to rapidly drive further margin expansion, while investing for future growth.“ About Wayfair’s progress on its […]
Sprouts Farmers Market has a Plan to Win
/in Articles /by Jay YorkOn May 1, 2023, Sprouts Farmers Market reported very positive news during its earnings call. The Wall Street Journal’s Market Report indicated that Sprouts’ first quarter earnings rose 24%. Sprouts’ CEO Jack Sinclair told analysts, “We are pleased with our first quarter; we believe our long-term growth strategy is gaining traction and driving positive performance. […]
Tupperware: Trapped in Tendencies for Trouble
/in Articles /by Jay YorkWe may soon have a world without Tupperware. Recently, there have been numerous doom-laden reports on the sad situation for this iconic American brand-business. In fact, a brief Nexis search of Tupperware-demise articles for the past week alone turned up 13 pages of commentary. Pundits and analysts identified the many reasons for Tupperware’s dire straits. […]
Netflix Needs to Be Bigger, Better, Stronger To Have Both Quality of Growth and Quantity of Growth
/in Articles /by Jay YorkNetflix just reported its half year earnings to analysts. Wall Street’s reactions were typical. After the initial knee jerk punishing of Netflix’s stock because Netflix did not capture enough subscribers, Wall Street, its analysts and media talking-heads focused on Netflix’ positive news regarding operating margins, free cash flow and operating profits. Either way, Wall Street, […]
Uber’s Undercover Problem Detection Study
/in Articles /by Jay YorkProblem Detection is one of marketing’s most effective strategies. Profitably solving and satisfying customer problems is the aim of marketing. So, marketers tend to focus problem detection on customers. But, as brand-business’ know, having motivated, committed, proud and loyal employees is a most critical factor in brand-business success. Recent research from Deloitte, the global services […]
Claire’s Pierced The Boredom Barrier With Global Innovation
/in Articles /by Jay YorkFor retailers, Covid-19 did a lot more than create supply chain disruptions causing huge inventories of unwanted items and changes in customer behaviors. Retailers put innovation on the back burner. According to The Wall Street Journal, retail brand-businesses “paused” innovation for the past three years. A playing-it-safe strategy was adopted by multiple retail establishments. Best […]