Brand loyalty is not dying. But, you would not know this if you are paying attention to the business press. Recently, there have been many articles describing the impact of higher prices and lack of product availability on brand loyalty. These articles and opinions state that when consumers do not see their favorite brand due […]
https://arcature.com/wp-content/uploads/2022/06/jarritos-mexican-soda-5aH8WBin4eM-unsplash.jpg12801920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2022-06-27 13:39:462022-06-27 13:39:47Brand Loyalty Is Not Dying
The primary role of the CMO is to be the voice of the customer for the brand-business. The CMO embodies the customer informing the organization. Customer understanding and insight generation are the CMO’s highest priorities. Sure, the CMO has numerous other functions these days. But, being the voice of the customer must be the number […]
https://arcature.com/wp-content/uploads/2022/06/blake-wisz-GFrBMipOd_E-unsplash.jpg12801920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2022-06-13 13:38:072022-06-13 13:38:07The CMO Must Be The Voice Of The Customer
Demographers say that aside from an apocalyptic event, demography is destiny. A global pandemic can be considered an apocalyptic event. Covid-19 did not just eliminate the lives of millions worldwide. In developed nations, Covid-19 upended or fast-tracked existing trends that have now changed the landscape of dozens of categories. The effect on brand-businesses has been […]
There is angst in Stuttgart, Germany. The executives at Mercedes believe that Mercedes has lost its luxury caché. Part of this concern has to do with its brand image. And, part of this has to do with its valuation in the eyes of investors and analysts. It seems that Mercedes is troubled that it is […]
https://arcature.com/wp-content/uploads/2022/05/doruk-bayram-gs3duh5iqkw-unsplash-scaled.jpg25601707Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2022-05-31 13:10:202022-05-31 13:10:20Mercedes-Benz’ New Strategy May Be Flawed
Peloton’s new CEO, Barry McCarthy, recently reported to analysts on his turnaround plan. He stated that a turnaround plan is hard work. He said that in turnaround situations there are always a lot of surprises. He said the turnaround would take a lot of time. If he was looking for support, he did not receive […]
https://arcature.com/wp-content/uploads/2022/05/giorgio-trovato-2yQX9D54Eto-unsplash-scaled.jpg25601707Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2022-05-16 13:11:152022-05-16 13:11:16Peloton: Turnaround Plan or Growth Plan
Many times, brand-businesses have insights about the future but do not find the courage to act on these insights. Lack of courage occurs for a number of reasons. Costs, fear of failure, complacency, the comfort of manufacturing what the business knows how to make rather than what solves customers’ problems, a chief of manufacturing who […]
https://arcature.com/wp-content/uploads/2022/05/babak-habibi-34uOaL1He4w-unsplash.jpg12801920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2022-05-11 13:01:062022-05-11 13:01:07Brand Leadership And The Courage To Commit
Recently, The New York Times ran a lengthy story about the revitalization of Barnes & Noble, the last book megastore on the American retail landscape. Although some still question the future of the brand, there is no question that Barnes & Noble has come back from the brink. In August of 2019, activist hedge fund […]
Employees are the frontline when it comes to customer relationships and delivering the brand experience. This is especially true in a service business. Investing in a brand’s people should always be a priority. In March 2022, Starbucks changed its CEO. Kevin Johnson who became CEO in 2017, announced that he was leaving. Mr. Johnson was […]
https://arcature.com/wp-content/uploads/2022/04/jingming-pan-iYsrkq5qq0Q-unsplash.jpg12801920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2022-04-19 18:53:122022-04-19 18:53:14A Brand’s Frontline Is its Goldmine
There is nothing like a core customer. Core customers already know what is great about your brand. Core customers are valuable assets. In branding, your priority must be to adore your core. But, apparently, core customer retention is just not as exciting or attractive to most marketers. They are always chasing the next, most contemporary, […]
Activist investors are circling Kohl’s, the largest department store chain in the US. The activists’ complaints focus on Kohl’s share price not doing as well as they wish. In other words, Kohl’s activist investors are not making as much money as they would like to make. These investors are pushing for an entirely new Board […]
Brand Loyalty Is Not Dying
/in Articles /by Jay YorkBrand loyalty is not dying. But, you would not know this if you are paying attention to the business press. Recently, there have been many articles describing the impact of higher prices and lack of product availability on brand loyalty. These articles and opinions state that when consumers do not see their favorite brand due […]
The CMO Must Be The Voice Of The Customer
/in Articles /by Jay YorkThe primary role of the CMO is to be the voice of the customer for the brand-business. The CMO embodies the customer informing the organization. Customer understanding and insight generation are the CMO’s highest priorities. Sure, the CMO has numerous other functions these days. But, being the voice of the customer must be the number […]
Covid-19 Killed Either/Or
/in Articles /by Jay YorkDemographers say that aside from an apocalyptic event, demography is destiny. A global pandemic can be considered an apocalyptic event. Covid-19 did not just eliminate the lives of millions worldwide. In developed nations, Covid-19 upended or fast-tracked existing trends that have now changed the landscape of dozens of categories. The effect on brand-businesses has been […]
Mercedes-Benz’ New Strategy May Be Flawed
/in Articles /by Jay YorkThere is angst in Stuttgart, Germany. The executives at Mercedes believe that Mercedes has lost its luxury caché. Part of this concern has to do with its brand image. And, part of this has to do with its valuation in the eyes of investors and analysts. It seems that Mercedes is troubled that it is […]
Peloton: Turnaround Plan or Growth Plan
/in Articles /by Jay YorkPeloton’s new CEO, Barry McCarthy, recently reported to analysts on his turnaround plan. He stated that a turnaround plan is hard work. He said that in turnaround situations there are always a lot of surprises. He said the turnaround would take a lot of time. If he was looking for support, he did not receive […]
Brand Leadership And The Courage To Commit
/in Articles /by Jay YorkMany times, brand-businesses have insights about the future but do not find the courage to act on these insights. Lack of courage occurs for a number of reasons. Costs, fear of failure, complacency, the comfort of manufacturing what the business knows how to make rather than what solves customers’ problems, a chief of manufacturing who […]
The Revitalization Of Barnes & Noble
/in Articles /by Jay YorkRecently, The New York Times ran a lengthy story about the revitalization of Barnes & Noble, the last book megastore on the American retail landscape. Although some still question the future of the brand, there is no question that Barnes & Noble has come back from the brink. In August of 2019, activist hedge fund […]
A Brand’s Frontline Is its Goldmine
/in Articles /by Jay YorkEmployees are the frontline when it comes to customer relationships and delivering the brand experience. This is especially true in a service business. Investing in a brand’s people should always be a priority. In March 2022, Starbucks changed its CEO. Kevin Johnson who became CEO in 2017, announced that he was leaving. Mr. Johnson was […]
JC Penney Aims to Adore its Core
/in Articles /by Jay YorkThere is nothing like a core customer. Core customers already know what is great about your brand. Core customers are valuable assets. In branding, your priority must be to adore your core. But, apparently, core customer retention is just not as exciting or attractive to most marketers. They are always chasing the next, most contemporary, […]
Kohl’s And Activists Acting Badly
/in Articles /by Jay YorkActivist investors are circling Kohl’s, the largest department store chain in the US. The activists’ complaints focus on Kohl’s share price not doing as well as they wish. In other words, Kohl’s activist investors are not making as much money as they would like to make. These investors are pushing for an entirely new Board […]