Let’s talk about breakfast. Coronavirus changed our work habits. Goodbye to the commute. Hello to Zoom and Google Duo. Goodbye to that brewed Venti. Hello to instant coffee. Breakfast at fast food restaurants took a big hit. However, Wendy’s breakfast – a newcomer to the morning meal – managed to leverage itself into a breakfast […]
In our fast-changing, volatile world, brands need customer-insight driven innovation. Innovation breathes life into brands. Innovation keeps brands relevant in the eyes of customers. But, not all innovations need be inventions. Some innovations can be reimagining existing processes and technologies for new uses. Innovation is the use of a better, and as a result, new […]
https://arcature.com/wp-content/uploads/2022/03/fidel-fernando-V6op78Am_J0-unsplash.jpg12811920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2022-03-21 20:04:192022-03-21 20:04:19Rescuing A Brand By Reimagining Its Purpose: Kirin and Innovation
Beginning in 2017, Nutri-Score, the European food labeling system, went into effect. Nutri-Score is a color-coded, front-of-pack labeling system created to alert consumers to the nutritional content of food. Nutri-Score is a red light-green light approach that the EU hopes will help consumers make better food decisions. According to FoodNavigator.com, Nutri-Score ranks food stuffs from […]
https://arcature.com/wp-content/uploads/2022/03/brooke-lark-08bOYnH_r_E-unsplash.jpg15231920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2022-03-14 13:26:192022-03-14 13:26:20Brands and Warnings Labels: Europe’s Nutri-Score and Lessons From The US
Technology brand-businesses are today’s most valuable, leading entities. According to the financial firm, Charles Schwab, Tesla, Apple, Amazon, Microsoft and Alphabet rule the roost. Were these brands the pioneers in their categories? Or, were these brands early leaders or followers? What does the success of our current brand-business behemoths tell us about making it for […]
Price hikes are par for the course these days. Brands from Nestlé (maker of Kit Kat, Nespresso) Unilever (maker of Dove Soap, Ben & Jerry’s, Hellmann’s), Procter & Gamble (maker of Tide, Swiffer), Mondelez, and Reckitt Benckiser (maker of Air Wick, Lysol and Durex condoms) are raising prices. But, as these brands know, price hikes […]
https://arcature.com/wp-content/uploads/2022/02/m-ZzOa5G8hSPI-unsplash.jpg12801920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2022-02-28 14:32:212022-02-28 14:32:22Pricing In Perilous Times
It is well documented that a Chief Marketing Officer has a relatively short shelf life. This is not due to the irrelevance of the job. In fact, the CMO is ever more important today. The problem with the Chief Marketing Officer is the job description. The job description has become very complex and confused. This […]
It was not too long ago when several business pundits decreed that brand loyalty was dead. Their reasoning hinged on their observations that people tend to go for the latest and greatest gadget rather than stick with their known brand. For those brands that bought into this nonsense, too bad for you. Brand loyalty is […]
https://arcature.com/wp-content/uploads/2022/02/muhammad-asyfaul-f2tNsobMisQ-unsplash.jpg14401920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2022-02-14 14:44:142022-02-14 14:44:15High Tech Brands Are Recognizing the Importance of Brand Preference
Reading the transcript from Meta’s February 2, 2022 Earnings Call, one can understand why analysts shivered with negativity and why investors shed the enterprise’s stock. The press describes the Earnings Call as a “gloomy” prediction for the upcoming year. Meta indicated less profit, more, stronger, creative competition, Apple’s privacy changes, a slowdown in Meta’s social […]
https://arcature.com/wp-content/uploads/2022/02/steve-johnson-2UjheC7FBWQ-unsplash.jpg19201920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2022-02-07 15:18:482022-02-07 15:18:49Meta Needs A Plan To Win ASAP
Horizon Media, the media services agency, just issued a report outlining the latest trends to which brands must respond. Two of these trends, Restivism and Untact, create the platform for one of branding’s biggest challenges. Brands need to market to my physical and virtual shared experiences. Brands must address my simultaneous experiences in the real […]
https://arcature.com/wp-content/uploads/2022/01/dima-solomin-mr26tQgHGmc-unsplash.jpg12801920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2022-01-31 16:34:072022-01-31 16:34:08Welcome to the Age of Me’s: Me and Meta-Me
In a recent marketing report, Deloitte, the multinational professional services network, shared information from its Global Marketing Trends Executive Survey. At the core of the discussion – Building the Intelligent Creative Engine – How unconventional talent strategies connect marketing to the customer – is how to generate and integrate creativity while needing the analytic skills […]
https://arcature.com/wp-content/uploads/2022/01/lucas-sankey-4Ir9T2-1G_k-unsplash-scaled-e1643033843914.jpg11941707Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2022-01-24 14:17:392022-01-24 14:17:40Brands Need Creativity and Cross-Functional Teams
Champion of Breakfast
/in Articles /by Jay YorkLet’s talk about breakfast. Coronavirus changed our work habits. Goodbye to the commute. Hello to Zoom and Google Duo. Goodbye to that brewed Venti. Hello to instant coffee. Breakfast at fast food restaurants took a big hit. However, Wendy’s breakfast – a newcomer to the morning meal – managed to leverage itself into a breakfast […]
Rescuing A Brand By Reimagining Its Purpose: Kirin and Innovation
/in Articles /by Jay YorkIn our fast-changing, volatile world, brands need customer-insight driven innovation. Innovation breathes life into brands. Innovation keeps brands relevant in the eyes of customers. But, not all innovations need be inventions. Some innovations can be reimagining existing processes and technologies for new uses. Innovation is the use of a better, and as a result, new […]
Brands and Warnings Labels: Europe’s Nutri-Score and Lessons From The US
/in Articles /by Jay YorkBeginning in 2017, Nutri-Score, the European food labeling system, went into effect. Nutri-Score is a color-coded, front-of-pack labeling system created to alert consumers to the nutritional content of food. Nutri-Score is a red light-green light approach that the EU hopes will help consumers make better food decisions. According to FoodNavigator.com, Nutri-Score ranks food stuffs from […]
Brand Pioneering In Today’s High Tech World: Advantageous?
/in Articles /by Jay YorkTechnology brand-businesses are today’s most valuable, leading entities. According to the financial firm, Charles Schwab, Tesla, Apple, Amazon, Microsoft and Alphabet rule the roost. Were these brands the pioneers in their categories? Or, were these brands early leaders or followers? What does the success of our current brand-business behemoths tell us about making it for […]
Pricing In Perilous Times
/in Articles /by Jay YorkPrice hikes are par for the course these days. Brands from Nestlé (maker of Kit Kat, Nespresso) Unilever (maker of Dove Soap, Ben & Jerry’s, Hellmann’s), Procter & Gamble (maker of Tide, Swiffer), Mondelez, and Reckitt Benckiser (maker of Air Wick, Lysol and Durex condoms) are raising prices. But, as these brands know, price hikes […]
The CMO as Confusing Mess Organizer
/in Articles /by Jay YorkIt is well documented that a Chief Marketing Officer has a relatively short shelf life. This is not due to the irrelevance of the job. In fact, the CMO is ever more important today. The problem with the Chief Marketing Officer is the job description. The job description has become very complex and confused. This […]
High Tech Brands Are Recognizing the Importance of Brand Preference
/in Articles /by Jay YorkIt was not too long ago when several business pundits decreed that brand loyalty was dead. Their reasoning hinged on their observations that people tend to go for the latest and greatest gadget rather than stick with their known brand. For those brands that bought into this nonsense, too bad for you. Brand loyalty is […]
Meta Needs A Plan To Win ASAP
/in Articles /by Jay YorkReading the transcript from Meta’s February 2, 2022 Earnings Call, one can understand why analysts shivered with negativity and why investors shed the enterprise’s stock. The press describes the Earnings Call as a “gloomy” prediction for the upcoming year. Meta indicated less profit, more, stronger, creative competition, Apple’s privacy changes, a slowdown in Meta’s social […]
Welcome to the Age of Me’s: Me and Meta-Me
/in Articles /by Jay YorkHorizon Media, the media services agency, just issued a report outlining the latest trends to which brands must respond. Two of these trends, Restivism and Untact, create the platform for one of branding’s biggest challenges. Brands need to market to my physical and virtual shared experiences. Brands must address my simultaneous experiences in the real […]
Brands Need Creativity and Cross-Functional Teams
/in Articles /by Jay YorkIn a recent marketing report, Deloitte, the multinational professional services network, shared information from its Global Marketing Trends Executive Survey. At the core of the discussion – Building the Intelligent Creative Engine – How unconventional talent strategies connect marketing to the customer – is how to generate and integrate creativity while needing the analytic skills […]