Brands face the challenges of optimizing contradictory customer needs. This is because customer do not want to compromise one benefit for another. Leaders face the same challenges. Leaders must figure out ways to maximize seemingly uncompromising views such as focusing on profitability and sustainability. Or focusing on core customers’ views while satisfying other customers’ views. […]
https://arcature.com/wp-content/uploads/2023/08/lan-deng-eAWFUVw9OX0-unsplash-e1693239482711.jpg7681920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2023-08-28 16:15:492023-08-28 17:15:33Gap And The Contradictory Leadership Challenge
Amazon and the FTC are facing off. Putting any discussions of trust-busting, Prime enrollment issues and “monopoly” aside, the fascinating, underlying discussion is about Amazon’s market. The FTC and Amazon are at odds over how much of the e-commerce market Amazon controls. And, whether Amazon’s market is e-commerce or is online marketplace. According to Bloomberg […]
https://arcature.com/wp-content/uploads/2023/08/bryan-angelo-FtiXADBTqGY-unsplash.jpg12801920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2023-08-21 14:41:492023-08-21 14:41:49Dear Amazon And The FTC: A Market Is Not A Channel
On August 8, 2023, Beyond Meat, the company that makes plant-based meat alternatives, tanked. Reporting its second quarter performance, Beyond Meat missed analysts’ expectations. Beyond Meat’s revenue for second quarter was down 30.5% compared to the same quarter in 2022. Many analysts have lost enthusiasm for Beyond Meat with four analyst groups listing Beyond Meat […]
https://arcature.com/wp-content/uploads/2023/08/hulki-okan-tabak-hGCMjl7Gy_o-unsplash.jpg12801920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2023-08-14 14:38:172023-08-21 14:38:54Beyond Meat And Its Trust Deficit
We live in The Age of I. Banana Republic wants to leverage this phenomenon. The Age of I refers to the tension between two strong human desires: the need to belong (inclusivity) and the need to have a unique identity (individualism). It is an overarching paradox that drives attitudes and behaviors. People want to be […]
https://arcature.com/wp-content/uploads/2023/07/gabriel-tovar-oFeyvYe9Di8-unsplash-scaled-e1690810249848.jpg8761707Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2023-07-31 13:31:092023-07-31 13:31:24Banana Republic, Lifestyle And The Age of I
Customers’ needs may alter. Markets may change. New products challenge the status quo. No matter how a brand-business landscape morphs, there are some evergreen brand-business marketing principles that must never be forgotten. One principle is this: keep the brand-business core strong. A brand-business’ core must be continually re-energized, protected and strengthened. It is the brand-business […]
Ordinarily, unfairly capitalizing on the familiar brand identity of a known brand would be brand dilution. The entity using the known brand’s identity can be considered a parasite. A parasite brand is a brand that lives off the brand equity of another brand. No imitator, no copycat, no parasite should be allowed to steal another […]
https://arcature.com/wp-content/uploads/2023/07/oxana-melis-VgjmfRRtIOA-unsplash.jpg12811920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2023-07-17 13:41:292023-09-25 22:25:31Becoming A Brand Beyond Current Identity
Recently, new Twitter CEO, Linda Vaccarino, told the world that Twitter would be “making history.” CEO Vaccarino faces many challenges. Current business press describe Twitter’s challenges on a daily basis. One of Twitter’s most pressing challenges is its stultifying trust deficit. Twitter’s trust decay is said to be the result of Mr. Musk’s Twitter changes […]
https://arcature.com/wp-content/uploads/2023/07/akshar-dave-mkTqZN1NzhY-unsplash-scaled.jpg25601714Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2023-07-10 16:05:012023-07-10 16:05:02For Twitter To “Make History,” CEO Vaccarino Must Become The Chief Trust Officer
Branding is not just about advertising, although many marketers view branding as such. Branding is not just about message management or device management or digital management. Branding is about promising to profitably deliver an expected relevant, differentiated, trustworthy experience to a specific audience. Many pundits argue that brand management is best operationalized in the realm […]
https://arcature.com/wp-content/uploads/2023/06/ruben-ramirez-LtkVWpOPK9w-unsplash.jpg12801920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2023-06-26 14:33:072023-06-26 14:33:08Art Basel: Brand-Business Building Is Not Just For Packaged Goods
The hotel industry uses a segmentation designed by consultancy STR that is all about price, service and amenities. This segmentation uses language that most humans would find bizarre when thinking about their hotel stay. No matter how many consultants provide insight to hotel groups, the default is always price, service and amenities. The STR hotel […]
https://arcature.com/wp-content/uploads/2023/06/visualsofdana-T5pL6ciEn-I-unsplash.jpg12801920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2023-06-20 16:15:342023-06-20 16:15:35Ian Schrager May Be (Thankfully) Transforming Hotel Segmentation With His Public Brand
There is turmoil at CNN. What should have been an internal situation is a never-ending series of headlines. Reading about the problems surrounding actions by former CEO Chris Licht due to his “perceived missteps” and his candid commentary in The Atlantic is unfortunate. It brings front and center instability at CNN. CNN employees are distraught […]
Gap And The Contradictory Leadership Challenge
/in Articles /by Jay YorkBrands face the challenges of optimizing contradictory customer needs. This is because customer do not want to compromise one benefit for another. Leaders face the same challenges. Leaders must figure out ways to maximize seemingly uncompromising views such as focusing on profitability and sustainability. Or focusing on core customers’ views while satisfying other customers’ views. […]
Dear Amazon And The FTC: A Market Is Not A Channel
/in Articles /by Jay YorkAmazon and the FTC are facing off. Putting any discussions of trust-busting, Prime enrollment issues and “monopoly” aside, the fascinating, underlying discussion is about Amazon’s market. The FTC and Amazon are at odds over how much of the e-commerce market Amazon controls. And, whether Amazon’s market is e-commerce or is online marketplace. According to Bloomberg […]
Beyond Meat And Its Trust Deficit
/in Articles /by Jay YorkOn August 8, 2023, Beyond Meat, the company that makes plant-based meat alternatives, tanked. Reporting its second quarter performance, Beyond Meat missed analysts’ expectations. Beyond Meat’s revenue for second quarter was down 30.5% compared to the same quarter in 2022. Many analysts have lost enthusiasm for Beyond Meat with four analyst groups listing Beyond Meat […]
Banana Republic, Lifestyle And The Age of I
/in Articles /by Jay YorkWe live in The Age of I. Banana Republic wants to leverage this phenomenon. The Age of I refers to the tension between two strong human desires: the need to belong (inclusivity) and the need to have a unique identity (individualism). It is an overarching paradox that drives attitudes and behaviors. People want to be […]
Allbirds: Adore the Core
/in Articles /by Jay YorkCustomers’ needs may alter. Markets may change. New products challenge the status quo. No matter how a brand-business landscape morphs, there are some evergreen brand-business marketing principles that must never be forgotten. One principle is this: keep the brand-business core strong. A brand-business’ core must be continually re-energized, protected and strengthened. It is the brand-business […]
Becoming A Brand Beyond Current Identity
/in Articles /by Jay YorkOrdinarily, unfairly capitalizing on the familiar brand identity of a known brand would be brand dilution. The entity using the known brand’s identity can be considered a parasite. A parasite brand is a brand that lives off the brand equity of another brand. No imitator, no copycat, no parasite should be allowed to steal another […]
For Twitter To “Make History,” CEO Vaccarino Must Become The Chief Trust Officer
/in Articles /by Jay YorkRecently, new Twitter CEO, Linda Vaccarino, told the world that Twitter would be “making history.” CEO Vaccarino faces many challenges. Current business press describe Twitter’s challenges on a daily basis. One of Twitter’s most pressing challenges is its stultifying trust deficit. Twitter’s trust decay is said to be the result of Mr. Musk’s Twitter changes […]
Art Basel: Brand-Business Building Is Not Just For Packaged Goods
/in Articles /by Jay YorkBranding is not just about advertising, although many marketers view branding as such. Branding is not just about message management or device management or digital management. Branding is about promising to profitably deliver an expected relevant, differentiated, trustworthy experience to a specific audience. Many pundits argue that brand management is best operationalized in the realm […]
Ian Schrager May Be (Thankfully) Transforming Hotel Segmentation With His Public Brand
/in Articles /by Jay YorkThe hotel industry uses a segmentation designed by consultancy STR that is all about price, service and amenities. This segmentation uses language that most humans would find bizarre when thinking about their hotel stay. No matter how many consultants provide insight to hotel groups, the default is always price, service and amenities. The STR hotel […]
Trust Busting At CNN: CNN’s Public, Acrimonious Internal Volatility May Damage Its Brand
/in Articles /by Jay YorkThere is turmoil at CNN. What should have been an internal situation is a never-ending series of headlines. Reading about the problems surrounding actions by former CEO Chris Licht due to his “perceived missteps” and his candid commentary in The Atlantic is unfortunate. It brings front and center instability at CNN. CNN employees are distraught […]