It has been a wild year for marketers. Based on events of 2022, here are some do’s and don’ts to keep in mind for 2023. Do’s Do know the business in which you do business. Please be specific. For example, you are not in the restaurant business; you are not in the fast food business; […]
https://arcature.com/wp-content/uploads/2023/01/planet-volumes-v_CQ10cps_Y-unsplash.jpg10971920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2023-01-03 14:09:432023-01-03 14:09:44Do’s and Don’ts for 2023
Market segmentation is fundamental to brand-business building. When creatively and intelligently managed, market segmentation can provide insight into: Dollar General applied market segmentation to generate its two-year-old pOpshelf brand-business. Without altering its brand promise, Dollar General is leveraging market segmentation to expand its footprint with pOpshelf. Dollar General is not alienating its core customer base […]
In its latest earnings call, Beyond Meat articulated a three-step turnaround plan. Observers, investors and analysts agree that Beyond Meat is a troubled brand-business in need of a turnaround. In yet another analysis of Beyond Meat on CNN, there was the familiar litany of issues. As CNN points out, Beyond Meat is facing a “waning” […]
Is the rejuvenation of retail going to be the idea of a mall within a mall? While some retail establishments bit the dust after years of overwhelming debt and pressures from coronavirus, some surviving stores are giving up the old “department” store approach for the idea of a store within a store. And, logically, as […]
https://arcature.com/wp-content/uploads/2022/12/carson-masterson-d2b5xTT8Ves-unsplash.jpg12801920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2022-12-05 14:10:142022-12-05 14:10:15Macy’s: A Mall Within A Mall
In June of 2011, a retail sea change occurred. Storied brand, J.C. Penney, hired Ron Johnson, who led the success of Apple’s brick-and-mortar stores. Mr. Johnson decided that one of Penney’s problems was that the brand was damaged due to its consistent focus on deals and low prices. Without any Penney core customer insight, the […]
https://arcature.com/wp-content/uploads/2022/11/oxana-melis-3no-HUPRAnU-unsplash.jpg12811920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2022-11-28 19:35:442022-11-28 19:35:45This Should Not Have Happened: Bed, Bath & Beyond Entered Black Friday With Empty Shelves
As we enter the holiday season, we learn from BusinessWeek that Sears, once America’s holiday shopping mecca, is barely alive, in the continuing agony of attrition. The sadness of Sears is palpable. Let’s face the facts: Sears is no longer a living brand. Some refer to Sears as a zombie brand: no longer alive but […]
https://arcature.com/wp-content/uploads/2022/11/estefania-cortes-_2gsRNd9CkM-unsplash-1.jpg13161920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2022-11-21 18:05:052022-11-21 18:05:06Sears: The Agonizing Attrition of An Icon
A powerful brand is the consistent identity of a trusted source. A powerful brand reflects its trusted reputation for quality, leadership, and integrity, underpinning all stakeholder relationships. A powerful brand is not merely a marketing concept. It is not an academic theory. It is not a line in an advertising slogan. A powerful brand is […]
https://arcature.com/wp-content/uploads/2022/11/souvik-banerjee-9Z-2Ktg6CIM-unsplash.jpg12801920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2022-11-14 15:03:212022-11-14 15:03:24Twitter Is Torching Its Brand Power
Which is better for the brand? Asking users to pay for individual services? Or asking users to buy a bundle of services? There is a lot behavioral psychology involved in this choice that affects brand perceptions. There are inherent risks whichever approach a brand employs. Research shows that individual fees feel more personalized as a […]
https://arcature.com/wp-content/uploads/2022/11/anirudh-wKeZstqxKTQ-unsplash.jpg12441920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2022-11-07 17:22:092022-11-07 17:22:11Amazon Prime: The Bundle Is Better
Prior to the pandemic, Starbucks’ founder, Howard Schultz, stated that the way forward for brands is making your branded space an “experiential destination.” At that time, Starbucks’ CEO, Kevin Johnson said, “To survive, merchants need to create unique and immersive in-store experiences.” Covid-19 changed things for Starbucks as the company post-pandemic focuses more on […]
Walgreen’s’ CFO told The Wall Street Journal that the pharmacy’s almost two-year focus on Covid-19 was at the expense of its established customer base. While selling hand sanitizer rubbing alcohol, masks and dispensing vaccinations, Walgreen’s lost relevance with its core customers’ other needs. Walgreens’ is clearly unhappy about this situation. Now that the urgency of […]
Do’s and Don’ts for 2023
/in Articles /by Jay YorkIt has been a wild year for marketers. Based on events of 2022, here are some do’s and don’ts to keep in mind for 2023. Do’s Do know the business in which you do business. Please be specific. For example, you are not in the restaurant business; you are not in the fast food business; […]
Dollar General Chooses Market Segmentation
/in Articles /by Jay YorkMarket segmentation is fundamental to brand-business building. When creatively and intelligently managed, market segmentation can provide insight into: Dollar General applied market segmentation to generate its two-year-old pOpshelf brand-business. Without altering its brand promise, Dollar General is leveraging market segmentation to expand its footprint with pOpshelf. Dollar General is not alienating its core customer base […]
Beyond Meat: A Brand-Business Needs a Relevant Differentiated Brand Promise
/in Articles /by Jay YorkIn its latest earnings call, Beyond Meat articulated a three-step turnaround plan. Observers, investors and analysts agree that Beyond Meat is a troubled brand-business in need of a turnaround. In yet another analysis of Beyond Meat on CNN, there was the familiar litany of issues. As CNN points out, Beyond Meat is facing a “waning” […]
Macy’s: A Mall Within A Mall
/in Articles /by Jay YorkIs the rejuvenation of retail going to be the idea of a mall within a mall? While some retail establishments bit the dust after years of overwhelming debt and pressures from coronavirus, some surviving stores are giving up the old “department” store approach for the idea of a store within a store. And, logically, as […]
This Should Not Have Happened: Bed, Bath & Beyond Entered Black Friday With Empty Shelves
/in Articles /by Jay YorkIn June of 2011, a retail sea change occurred. Storied brand, J.C. Penney, hired Ron Johnson, who led the success of Apple’s brick-and-mortar stores. Mr. Johnson decided that one of Penney’s problems was that the brand was damaged due to its consistent focus on deals and low prices. Without any Penney core customer insight, the […]
Sears: The Agonizing Attrition of An Icon
/in Articles /by Jay YorkAs we enter the holiday season, we learn from BusinessWeek that Sears, once America’s holiday shopping mecca, is barely alive, in the continuing agony of attrition. The sadness of Sears is palpable. Let’s face the facts: Sears is no longer a living brand. Some refer to Sears as a zombie brand: no longer alive but […]
Twitter Is Torching Its Brand Power
/in Articles /by Jay YorkA powerful brand is the consistent identity of a trusted source. A powerful brand reflects its trusted reputation for quality, leadership, and integrity, underpinning all stakeholder relationships. A powerful brand is not merely a marketing concept. It is not an academic theory. It is not a line in an advertising slogan. A powerful brand is […]
Amazon Prime: The Bundle Is Better
/in Articles /by Jay YorkWhich is better for the brand? Asking users to pay for individual services? Or asking users to buy a bundle of services? There is a lot behavioral psychology involved in this choice that affects brand perceptions. There are inherent risks whichever approach a brand employs. Research shows that individual fees feel more personalized as a […]
Building Immersive Brand Experiences: American Girl and RH Restaurants
/in Articles /by Jay YorkPrior to the pandemic, Starbucks’ founder, Howard Schultz, stated that the way forward for brands is making your branded space an “experiential destination.” At that time, Starbucks’ CEO, Kevin Johnson said, “To survive, merchants need to create unique and immersive in-store experiences.” Covid-19 changed things for Starbucks as the company post-pandemic focuses more on […]
Walgreen’s Bets Success On Segmentation
/in Articles /by Jay YorkWalgreen’s’ CFO told The Wall Street Journal that the pharmacy’s almost two-year focus on Covid-19 was at the expense of its established customer base. While selling hand sanitizer rubbing alcohol, masks and dispensing vaccinations, Walgreen’s lost relevance with its core customers’ other needs. Walgreens’ is clearly unhappy about this situation. Now that the urgency of […]