Read why the new CEO has his work cut out for him and promotional gimmicks simply won’t cut the mustard in Larry Light’s latest piece in Forbes. Read it here.
https://arcature.com/wp-content/uploads/2018/03/download-1500x400-1.jpg4001500Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2019-08-13 15:20:112020-12-01 19:11:42Can Promotional Gimmicks Save Kraft Heinz? Larry Light Says No In His Latest Forbes.com Piece
https://arcature.com/wp-content/uploads/2019/08/f.png400810Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2019-08-06 15:08:512019-08-13 15:09:29Larry Light in Forbes: “Instagram And WhatsApp Will Not Be Able To Fix Facebook’s Image”
Has Harley-Davidson met its Oldsmobile moment? The venerable motorcycle brand faces the deleterious consequences of demography. On the one hand, Harley continues to be reliant on the defining mood, spirit and discretionary spending of Baby Boomers (think Marlon Brando’s outlaw motorcycle 1953 film, The Wild Ones, Jack Nicholson and Dennis Hopper in the 1969 film […]
https://arcature.com/wp-content/uploads/2019/07/Screen-Shot-2019-07-30-at-10.51.52-AM.png6361580Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2019-07-17 14:52:502020-12-01 19:10:21Larry Light asks “Is This Your Grandfather’s Harley-Davidson?” in Forbes.com
Larry Light’s Forbes column is teaming with insight and information for Marketers from the entry level to C-Suite Executives. Here are THREE of his latest pieces including The Two Keys To Barnes & Noble’s Future, The Three Dimensions Of Ease: Too Much Choice Is Hurting Nature Valley, and Dunkin’s New Strategy … Destined For Failure! […]
From Larry Light’s latest piece in Forbes.com: We are watching the real time demise of the trust in the Facebook brand. Facebook is in a battle to save the trust in its brand. Lose trust and nothing else matters. Although it would seem to be counterintuitive, it does look as if Facebook is doing everything […]
https://arcature.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-12-at-9.40.28-AM.png7741590Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2019-06-12 13:58:542020-12-01 19:09:05Larry Light: Facebook Is Breaking The Five Basic Principles Of Trust Building
From the piece: “Ford Motors Company is under a microscope these days. James Hackett, CEO, is continually being scrutinized. Wall Street finds his Ford vision and strategy inscrutable. So, in order to make itself clear, last October Ford introduced a new campaign. The message is “Built Ford Proud”. It is a self-praise message highlighting Ford’s […]
https://arcature.com/wp-content/uploads/2018/03/download-1500x400-1.jpg4001500Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2019-05-29 15:56:272020-12-01 19:07:47Read Larry Light’s Latest Forbes.com Piece “I’m Ford And I’m Proud”
“GE is a troubled company. Its financial performance has been dismal. GE is struggling to restore confidence on Wall Street. The GE brand has a valuable heritage. The touchstone of the GE brand is its historic promise of innovation for better living. This is not about going backwards. It is not about reproducing the past. […]
https://arcature.com/wp-content/uploads/2019/04/General_Electric_Sign_Fort_Wayne_Indiana.jpg24723632Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2019-04-19 14:04:512020-12-01 19:04:47“Building The GE Brand Can Help Save The GE Business” Says Larry Light in Forbes.com
“Both Enterprise and Avis have created options that address a more flexible, adaptable, variable approach to transportation.” says Arcature CEO Larry Light. Read the rest in his Forbes piece “Why Avis And Enterprise Are Beating Car Dealerships To The Future“. ––––––––––– Photo Credit to Drums600
https://arcature.com/wp-content/uploads/2019/04/Zipcars_in_Pittsburgh_Pennsylvania.jpg896768Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2019-04-12 14:38:182020-12-01 19:05:27Larry Light Explains “Why Avis And Enterprise Are Beating Car Dealerships To The Future” In Forbes.com
As the FDA is nearly about to address food and beverage labeling this coming summer, how brands can use the term “healthy” may be redefined. Read Larry’s latest Forbes piece to learn Why Your Favorite Healthy Snack May Not Be Healthy? ––––––––––– Photo Credit Mike Mozart under CC License
https://arcature.com/wp-content/uploads/2019/04/16248775638_10becc4394_b.jpg5471024Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2019-04-09 14:13:482020-12-01 19:05:36Larry Light Points Out “Why Your Favorite Healthy Snack May Not Be Healthy?” In Forbes.com
In his latest Forbes piece, Larry light asks the question “Can the Boeing 737 Max brand reputation be repaired?”. Read his thoughts here: Can The Boeing 737 Max Brand Reputation Be Repaired? –––––––––– Photo Credit: pjs2005 from Hampshire, UK
https://arcature.com/wp-content/uploads/2019/04/1920px-Boeing_737-8_MAX_N8704Q_rotated.jpg12801920Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2019-04-04 15:41:102020-12-01 18:55:30Larry Light Discusses The Boeing 737 Max Brand in Forbes.com
Can Promotional Gimmicks Save Kraft Heinz? Larry Light Says No In His Latest Forbes.com Piece
/in Press Release /by Jay YorkRead why the new CEO has his work cut out for him and promotional gimmicks simply won’t cut the mustard in Larry Light’s latest piece in Forbes. Read it here.
Larry Light in Forbes: “Instagram And WhatsApp Will Not Be Able To Fix Facebook’s Image”
/in Press Release /by Jay YorkFacebook can’t rely on Instagram and WhatsApp to fix it’s image problem. Read why in Larry Light’s latest piece in Forbes. Click here.
Larry Light asks “Is This Your Grandfather’s Harley-Davidson?” in Forbes.com
/in Press Release /by Jay YorkHas Harley-Davidson met its Oldsmobile moment? The venerable motorcycle brand faces the deleterious consequences of demography. On the one hand, Harley continues to be reliant on the defining mood, spirit and discretionary spending of Baby Boomers (think Marlon Brando’s outlaw motorcycle 1953 film, The Wild Ones, Jack Nicholson and Dennis Hopper in the 1969 film […]
Larry Light’s 3 Latest Pieces In Forbes.com
/in Articles, Press Release /by Jay YorkLarry Light’s Forbes column is teaming with insight and information for Marketers from the entry level to C-Suite Executives. Here are THREE of his latest pieces including The Two Keys To Barnes & Noble’s Future, The Three Dimensions Of Ease: Too Much Choice Is Hurting Nature Valley, and Dunkin’s New Strategy … Destined For Failure! […]
Larry Light: Facebook Is Breaking The Five Basic Principles Of Trust Building
/in Articles, Press Release /by Jay YorkFrom Larry Light’s latest piece in Forbes.com: We are watching the real time demise of the trust in the Facebook brand. Facebook is in a battle to save the trust in its brand. Lose trust and nothing else matters. Although it would seem to be counterintuitive, it does look as if Facebook is doing everything […]
Read Larry Light’s Latest Forbes.com Piece “I’m Ford And I’m Proud”
/in Press Release /by Jay YorkFrom the piece: “Ford Motors Company is under a microscope these days. James Hackett, CEO, is continually being scrutinized. Wall Street finds his Ford vision and strategy inscrutable. So, in order to make itself clear, last October Ford introduced a new campaign. The message is “Built Ford Proud”. It is a self-praise message highlighting Ford’s […]
“Building The GE Brand Can Help Save The GE Business” Says Larry Light in Forbes.com
/in Articles, Press Release /by Jay York“GE is a troubled company. Its financial performance has been dismal. GE is struggling to restore confidence on Wall Street. The GE brand has a valuable heritage. The touchstone of the GE brand is its historic promise of innovation for better living. This is not about going backwards. It is not about reproducing the past. […]
Larry Light Explains “Why Avis And Enterprise Are Beating Car Dealerships To The Future” In Forbes.com
/in Articles, Press Release /by Jay York“Both Enterprise and Avis have created options that address a more flexible, adaptable, variable approach to transportation.” says Arcature CEO Larry Light. Read the rest in his Forbes piece “Why Avis And Enterprise Are Beating Car Dealerships To The Future“. ––––––––––– Photo Credit to Drums600
Larry Light Points Out “Why Your Favorite Healthy Snack May Not Be Healthy?” In Forbes.com
/in Articles, Press Release /by Jay YorkAs the FDA is nearly about to address food and beverage labeling this coming summer, how brands can use the term “healthy” may be redefined. Read Larry’s latest Forbes piece to learn Why Your Favorite Healthy Snack May Not Be Healthy? ––––––––––– Photo Credit Mike Mozart under CC License
Larry Light Discusses The Boeing 737 Max Brand in Forbes.com
/in Articles, Press Release /by Jay YorkIn his latest Forbes piece, Larry light asks the question “Can the Boeing 737 Max brand reputation be repaired?”. Read his thoughts here: Can The Boeing 737 Max Brand Reputation Be Repaired? –––––––––– Photo Credit: pjs2005 from Hampshire, UK