Larry Light in Forbes CMO Network
Larry Light shares insights to help be a beacon of light for brands struggling in a ever changing world dominated by a global pandemic.
Read some of his latest pieces now by clicking on the titles below!
Retail’s New Approach To Saving Retail: Store-As-Showcase
Retailers see small-format stores as the future of retail. Target led the way with small-format stores. Amazon 4-Star stores sell items curated from customers’ ratings, reviews, and sales data. This retail future makes it easy to choose, easy to use, and provides ease of mind.
How Marketing Can Change American Minds About A Covid-19 Vaccine
Trust in government is at all-time low. Many people will decline to take the vaccine. Their minds are already decided. How can their minds be changed?
2021: The Year Of Living Actually And Artificially
Two conflicting trends are shaping the new normal. One trend is our desire for actual products that provide comfort, coziness, conviviality, and contentment. The other trend is our desire for products and services using artificial intelligence and/or virtual reality.
Demography Is Destiny: The Marketing Challenges Of Pandemic Demography
Covid-19 is changing the demographics of our nation. Coronavirus has decreased the U.S. birth rate while increasing the U.S. death rate. Brands must address this new future of who will be the customers for products and services.
Looking for a gift for your marketing peers?
Check out our collection of books by Larry Light and Joan Kiddon. They make a perfect unexpected gift for the marketing leader in your life.
See the collection here.
Cover Photo by Brian McGowan on Unsplash