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The Coronavirus Is Forcing Brands To Change

Arcature CEO Larry Light has recognized some serious implications resulting from the global pandemic and its impact on consumers, from how they work, eat, live and think. Brands, some of which are too big to react effectively, are struggling to keep up with these societal changes.

Read some of Larry’s latest pieces in Forbes on the epic impact Covid19 is having on the marketing world:

The New Age Of I: Isolation And Inclusivity

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The Great Brand Reset: Coronavirus Leads To Fewer Brand Choices

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The Four Rules Of FACE: The Future For Hotels

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Delivery, Drive-thru And Distance: Welcome To The New Disconnect

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