Two of America’s foremost brands have new CEOs. Both brands appear to be in crisis. These two brands are very different. One brand is a consumer café brand. The other brand is a durable goods, engineering brand. Boeing and Starbucks. You could not find two more unrelated brands. And, yet, Boeing and Starbucks have a […]
https://arcature.com/wp-content/uploads/2024/08/boeing-building.jpg15002250Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2024-08-26 13:43:232024-08-26 13:43:24Boeing and Starbucks Have A Common Brand Problem: Trust Generating Trust Capital
Frugal is fashionable again as consumers seek value amid economic shifts. Walmart’s strategy of offering amazing value at great prices attracts even wealthier shoppers.
https://arcature.com/wp-content/uploads/2024/08/walmart-fashion-scaled.jpg16972560Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2024-08-19 13:42:442024-08-19 13:42:45Walmart Where Frugal Is Fashionable
Disney has finally made its streaming profitable and highly competitive. At the same time, Disney’s park performances are now less stellar. Ignoring The Three Dimensions of Ease is major mismarketing.
https://arcature.com/wp-content/uploads/2024/08/cody-board-Ju2sBBsiKSs-unsplash-scaled.jpg25602141Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2024-08-12 13:28:382024-08-12 13:28:39Disney And The Erosion of The Three Dimensions of Ease
The Wall Street Journal indicates that Party City is focusing on becoming an omnichannel operation. And, becoming omnichannel means using personalization.
https://arcature.com/wp-content/uploads/2024/08/party-city.jpg13842500Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2024-08-05 13:56:092024-08-05 13:59:01The Personalization of Party City
Occasionally reminding customers that a brand is affordable is important. But excessive emphasis on price alone destroys brand loyalty, which in turn affects revenues and profits. Instead of the dominant message being about price, communications should emphasize brand relevance.
Of course, a brand needs to have a bulls-eye target group. But, there are other core customers whose needs and occasions also need to be satisfied. The goal must be to maintain established core customers while generating new core customers.
https://arcature.com/wp-content/uploads/2024/07/nathan-dumlao-VO3iHIsGjUk-unsplash-scaled.jpg17072560Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2024-07-22 13:39:022024-07-22 13:39:03The Age of Harley-Davidson
Just as Dior defined a new luxury couture in post-war France in the late 1940s, all luxury brands must start redefining what it means to be a luxury brand today. Does luxury extend to the way in which a product is manufactured? Does the luxury brand’s provenance and promise extend to how the luxury brand is made?
Danone and Nestlé are reviewing their strategies so each company can cater to users of weight loss drugs. Instead of seeing this new food revolution of new GLP-1 offerings as crass, observers and critics should understand that brands can live forever but only if properly managed.
There is a powerful conflict raging in brand management. This conflict reflects how brands define customer service. The conflict is a paradox that most brands have not yet solved: it is the paradox of DIM vs. DIFM: Do-It-Myself vs. Do-It-For-Me. At its heart, the DIM vs. DIFM paradox is about customer control. Technology, apps, mobility, […]
https://arcature.com/wp-content/uploads/2024/07/CVS-scaled.jpg15992560Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2024-07-01 14:13:422024-07-01 14:13:43CVS and the Paradox of Do-It-Myself Vs. Do-It-For-Me
Value. KFC, Wendy’s, Jack in the Box, Arby’s, McDonald’s, Burger King are all offering value meals. Even Starbucks is offering ‘Pairing Menus,” a euphemism for value meal along with steep promotions on coffee drinks. Here is the problem. Value is more than price per offering. Value is not on the menu board. Price is on […]
https://arcature.com/wp-content/uploads/2024/06/pexels-foodie-factor-162291-551991-scaled.jpg17062560Jay Yorkhttps://arcature.com/wp-content/uploads/2023/03/Arcature-2.pngJay York2024-06-24 09:39:002024-06-24 13:49:12Value Meals And The Decline of Brand Experience
Boeing and Starbucks Have A Common Brand Problem: Trust Generating Trust Capital
/in Articles /by Jay YorkTwo of America’s foremost brands have new CEOs. Both brands appear to be in crisis. These two brands are very different. One brand is a consumer café brand. The other brand is a durable goods, engineering brand. Boeing and Starbucks. You could not find two more unrelated brands. And, yet, Boeing and Starbucks have a […]
Walmart Where Frugal Is Fashionable
/in Articles /by Jay YorkFrugal is fashionable again as consumers seek value amid economic shifts. Walmart’s strategy of offering amazing value at great prices attracts even wealthier shoppers.
Disney And The Erosion of The Three Dimensions of Ease
/in Articles /by Jay YorkDisney has finally made its streaming profitable and highly competitive. At the same time, Disney’s park performances are now less stellar. Ignoring The Three Dimensions of Ease is major mismarketing.
The Personalization of Party City
/in Articles /by Jay YorkThe Wall Street Journal indicates that Party City is focusing on becoming an omnichannel operation. And, becoming omnichannel means using personalization.
The Domino Effect
/in Articles /by Jay YorkOccasionally reminding customers that a brand is affordable is important. But excessive emphasis on price alone destroys brand loyalty, which in turn affects revenues and profits. Instead of the dominant message being about price, communications should emphasize brand relevance.
The Age of Harley-Davidson
/in Articles /by Jay YorkOf course, a brand needs to have a bulls-eye target group. But, there are other core customers whose needs and occasions also need to be satisfied. The goal must be to maintain established core customers while generating new core customers.
Dior’s Dilemma And Anorexia Industriosa
/in Articles /by Jay YorkJust as Dior defined a new luxury couture in post-war France in the late 1940s, all luxury brands must start redefining what it means to be a luxury brand today. Does luxury extend to the way in which a product is manufactured? Does the luxury brand’s provenance and promise extend to how the luxury brand is made?
Danone, Nestlé And America’s Changed Eating Habits
/in Articles /by Jay YorkDanone and Nestlé are reviewing their strategies so each company can cater to users of weight loss drugs. Instead of seeing this new food revolution of new GLP-1 offerings as crass, observers and critics should understand that brands can live forever but only if properly managed.
CVS and the Paradox of Do-It-Myself Vs. Do-It-For-Me
/in Articles /by Jay YorkThere is a powerful conflict raging in brand management. This conflict reflects how brands define customer service. The conflict is a paradox that most brands have not yet solved: it is the paradox of DIM vs. DIFM: Do-It-Myself vs. Do-It-For-Me. At its heart, the DIM vs. DIFM paradox is about customer control. Technology, apps, mobility, […]
Value Meals And The Decline of Brand Experience
/in Articles /by Jay YorkValue. KFC, Wendy’s, Jack in the Box, Arby’s, McDonald’s, Burger King are all offering value meals. Even Starbucks is offering ‘Pairing Menus,” a euphemism for value meal along with steep promotions on coffee drinks. Here is the problem. Value is more than price per offering. Value is not on the menu board. Price is on […]