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If you spend any time talking about or reading about working from home, you may have noticed the focus tends to be on managing in the new hybrid workplace. Companies are contemplating different workplace scenarios. The office as we knew it will most probably change. There is something else that has changed as well. […]
Streaming entertainment is a crowded, competitive category. Cabin fever and closed movie theaters helped exponentially grow the streaming entertainment business. It is about to undergo yet another alteration. Welcome to the new year of content cull. To satisfy our growing need for in-home entertainment, Covid-19 opened the door to intense showbiz competition beyond what cable […]
In 1994, when Jim Collins and Jerry I. Porras wrote Built to Last, they were referring to Visionary Habits of Successful Companies. Their highly influential book focused on the results of a six-year research project into what makes enduringly great companies. Their stated goals were: “to identify underlying characteristics are common to highly visionary companies” and “to […]
2020 was a year of tumultuous changes for consumers and marketers alike. Larry Light uses his column in Forbes CMO Network to be a beacon of light for marketers heading into 2021. 2021: The Year Of The Package Along with the increase in bags, bottles boxes of takeout and deliveries the focus on sustainable packaging […]
Larry Light shares insights to help be a beacon of light for brands struggling in a ever changing world dominated by a global pandemic. Read some of his latest pieces now by clicking on the titles below! Retail’s New Approach To Saving Retail: Store-As-Showcase Retailers see small-format stores as the future of retail. Target led […]
Take These Actions Now Or Lose Your New Customers Post-Pandemic Packaged goods food companies are performing beyond expectations. Will this sales lift last into the future? For enduring profitable growth, brands must not only build their quantity of sales but the quality of their sales. Here are four actions to help the fortunate sales lift […]
Arcature CEO Larry Light has recognized some serious implications resulting from the global pandemic and its impact on consumers, from how they work, eat, live and think. Brands, some of which are too big to react effectively, are struggling to keep up with these societal changes. Read some of Larry’s latest pieces in Forbes on […]
Larry Light sheds light on interesting marketing and branding news in his Forbes column on a weekly basis. Below is a roundup of some of his latest insights. Read them now! https://www.forbes.com/sites/larrylight/2020/08/31/old-is-new-erewhon-the-whole-earth-catalog-loop-and-blueland/#1a13769571e9″ target=”_blank”>Old Is New: Erewhon, The Whole Earth Catalog, Loop And Blueland In 1966, a year before the Summer of Love and two years […]
We’ve rounded up some of Larry Light’s recent contributions to his Forbes column. Read a short blurb below and continue on the the articles to read more. Ford CEO Retires: Unable To Articulate A Clear And Consistent Vision It just took three years. Ford’s CEO Jim Hackett is retiring. In May 2017, Ford hired Jim […]
In Larry’s latest piece in Forbes, Domino’s Six ‘Can-Do’ Actions Lead To Increased Sales, he lays out the 6 critical actions to Domino’s 2020 success. Read his latest thoughts now, here.