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Larry Light’s latest pieces in Forbes have collectively been read by over 54,780 readers. They cover an array of marketing topics including the impacts of Covid-19, Ease of Choice, and more. See his latest headlines below. Macy’s And The 100th Anniversary Of The 19th Amendment At this 100-year anniversary for women’s right to vote, we […]
Read the latest from Larry Light’s column on the Forbes CMO Network: Five Phases For Effective Brand Design Brand experiences are not positioned, they are designed. A Brand Design Process has 5 phases, all linked around customer insight and communicated through effective marketing. Think of this process as the circle of brand life. The 8 […]
Arcature CEO Larry Light is using his platform on Forbes CMO Network to lead the discussion on how brands must react accordingly to the Covid19 pandemic and use their platform for good. His three latest pieces are all tied to global pandemic. Read them by clicking the links below: The Advertising Industry Must Act Now […]
From the article: During this very challenging time, where is the coordinated leadership from the advertising industry? The advertising experts know how to effectively capture our attention, and communicate a convincing message? Jonathan Bernstein of Bloomberg Opinion points out that although there have been “… some quality PSAs already” we could use a “… more systematic effort….” […]
Larry Light’s Forbes Column has been lighting up with traffic from his latest pieces with over 19,000 readers of his latest piece on McDonald’s latest woes. Give his column a visit to read the latest articles on marketing, branding, C-Suite thoughts and more. Read Larry Light’s Column in Forbes.
In his latest piece in Forbes, Arcature CEO Larry Light explains why brands must adopt Internal Marketing to create and reinforce a cultural commitment to the new direction. Read his latest piece now for some valuable insight and practical tips: The Do’s And Don’ts Of Mindset Change You can follow Larry Light on Twitter here: […]
Larry Light has released two new pieces on Brand Journalism and Trust that sets the tone for how marketers should be thinking in the new year. Check out each of his posts now: Brand Journalism Is Alive And Well ‘Trust Me’ Advertising Does Not Build Trust. Create A Trust Agenda.
In Larry Light’s recent Forbes pieces, he takes on the marketing mindset that ignores the true brand impact of advertising as well as the laziness of today’s ad creation. Marketers Ignore True Brand Impact At Their Peril Marketers are confusing “clicks and listens” to buying. Marketers seek reliable data on how many people have viewed […]
The CEO of Arcature has some important insight on how your company’s culture can make or break your business. As he says, when there is a conflict between culture and strategy, culture always wins. Read his latest Forbes piece to learn why. Click here. ––––– Photo Credit freestocks.org
In his final piece of 2019, Larry Light makes the case for why advertising as we know it is dead. This piece quickly became Larry’s highest read piece with over 45,521 views. It’s a must read to understand where Advertising is and where it is heading. Read it now.